When this project first started,
we soon realized we wanted to stray away
from stablished esports-brand visuals.
we soon realized we wanted to stray away
from stablished esports-brand visuals.
"A style that breaks the status quo in the esports industry."
"In this new design system we put the players at the center of our brand."
"A color palette designed
to communicate a more social
& player-focused approach."
to communicate a more social
& player-focused approach."
"An illustration style that aims to be iconic and convey action & movement when showcasing players."
Designer: Lucas Rodríguez
Illustrator: Paulina Cascella
Illustrator: Paulina Cascella